CRM

Having CRM fully embedded within your PMS ensures that all customer contact information and guest history remain current at all times. Upselling pre-arrival is an opportunity not to be missed.

All guest contact details are captured whether the enquiry/ reservation is made directly with the Hotel or on-line via Website, OTA’s or GDS. Capture details about all guests who stay irrespective of who made the booking.

Our embedded anti duplication and bespoke management of mandatory fields within the enquiry and booking fields will ensure that you always have the correct connect details.

Having the CRM within the PMS allows for the immediate confirmation of bookings by HTML email from the PMS either automatically or by prompt.

It is so simple to send a targeted and personalised email shot to any of your clients.

Guest bills can be emailed automatically on check out and Guest satisfaction surveys, special offers or other appropriate marketing information can be emailed without leaving the PMS.

There is no longer any reason why your valuable Guest contact detail should be stored or managed in separate and often incomplete secondary systems, allowing for quicker and more accurate Sales and Marketing activity and enhanced customer satisfaction.