How hotels can benefit from Instagram & Pinterest…

How hotels can benefit from Instagram & Pinterest…

How hotels can benefit from Instagram & Pinterest…

So we’ve harped on about Facebook and Twitter, but using visual social media like Instagram and Pinterest can also be a massive advantage to your hotel.
Your website template may only allow you to post a limited number of photos per page, you may not have the time or money to be spending on new, refreshed, professional photos every time there’s a menu change in your restaurant or a room refurbishment. Whether you’re having problems with visual media on your website or not, you should aim to have as much online presence as possible.
Apps
Smartphones these days come equipped with some great cameras! Especially for the likes of posting to social media. Amazing high quality visuals do go a long way but if you’re stuck, find the staff member with the best camera on their phone and off you go.
Have your marketing team set the hotel up as a user on Pinterest and make boards like “Hotel Grounds & Surroundings”, “Behind the Scenes at Hotel-Name”. Label and tag your content well so you can be found by people searching these types of tags.
Let the world know that your hotel is the best at what it does! If you pride yourselves on 5* customer service, humanize the hotel and post photos of your staff. That way your customers know who they’re dealing with. If your bar is well known for its inventive cocktails take colourful photos and get them up online.
The tiniest thing such as someone sitting at home browsing around the likes of Pinterest and seeing your hotel under “Country Getaway” or “Family Holiday”, a tag that they have specifically searched for, may prompt them to make a booking. Something they hadn’t planned on doing. Both Pinterest and Instagram widen your audience. They let the customers come to you. Having your hotel listed on more places online means more people are looking at you, more potential customers and more bookings!
Instagram is a great way of generating followers through competitions. Depending what your hotel can afford to offer as a prize, you could give away anything from a spa treatment, an evening meal or a night in one of the hotel suites. There are plenty of apps that allow you to overlay text on a photo. Try something along the lines of – “WIN A FREE EVENING MEAL IN OUR RIVERSIDE RESTAURANT” written over a photo of your stunning dining area.  Tell people that to win, they must follow you on Instragram and then to “Regram” or “Repost” the photo with a specific #Hashtag you’ve made for the competition – #freeriversidedinner. That way when you search the tag yourself, you can see everyone who has entered. This will have a knock on effect. When one person reposts your photo, all of their friends/followers will see their post and maybe they will repost and so on. The winner may then end up booking a night in the hotel to go with their competition winnings. You’ve also now gained new followers who may not have been aware of your presence on Instagram or may not have been aware of the hotel at all.
Social Media graphInstagram users want a personal experience with your brand and a look in to what happens in your business. It’s all about sharing your content that you have created. Pinterest is good for creating brand awareness much like Instagram but also great for your SEO, your website traffic and for sales or bookings in a hotels case.
Pinterest and Instagram are all about the visuals so posting long descriptions like you might on Facebook or a blog isn’t really needed. You can link straight from Pinterest to your booking page or to a page where a longer paragraph or blog may be found on the same sort of subject. With Instagram you can post links in you “bio” or description area of your profile. This means you can link the customers directly to your booking page. And hey presto! More bookings for you!

By | 2015-04-07T14:08:19+00:00 April 7th, 2015|News|0 Comments

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